Who This Book Is For

This book is written for people who do more than simply work in the pharmaceutical market—people who want to understand how it is changing and where the next opportunity for growth is emerging.

Owners and shareholders

To see not only current financial results, but also which functions and capabilities will determine the company’s market power tomorrow.

CEOs and executives

To distinguish symptoms from systemic constraints, understand the consequences of growth, and determine which capability the company needs to build next.

Functional leaders

Purchasing, supply chain management, commercial management, logistics, IT, finance, category management, operations—to see your function not in isolation, but as part of the overall system for creating competitive advantage.

Professionals who want to grow

For those who already know their function well but want to move from executing individual tasks to understanding the business as a system and prepare for the next level of responsibility.